Açıklama
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
Baskılar ve ISBN
- 2010
- Kogan Page, Limited · İngilizce
ISBN 9781281386403 - 2011
- Kogan Page, Limited · İngilizce
ISBN 9781283093873 - 2011
- Kogan Page · İngilizce · 242 sayfa
ISBN 9780749462994 - 2003
- KOGAN PAGE · Root · 310 sayfa
ISBN 0749439270
Künye
- Yazar
- Matt Haig
- İlk yayın
- 2003
- Yayınevleri
- KOGAN PAGE, Kogan Page, Limited, Kogan Page Publishers, Kogan Page
- Sayfa (ortalama)
- 285
- Baskı sayısı
- 7
- Kaynak
- Open Library