Açıklama
The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
Baskılar ve ISBN
- 2005
- Pearson Education, Limited · İngilizce
ISBN 9780131872769 - 2014
- Pearson Education · İngilizce · 432 sayfa
ISBN 9780133829136 - 2010
- Wharton School Pub. · İngilizce · 407 sayfa
ISBN 9780137009275 - 2007
- Pearson Education · İngilizce
ISBN 013205468X
Künye
- Yazar
- C. K. Prahalad
- İlk yayın
- 2004
- Yayınevleri
- Wharton School Publishing, Wharton School Pub., Pearson Education, Wharton School Publishing (Tim), Pearson Education, Limited
- Sayfa (ortalama)
- 432
- Baskı sayısı
- 10
- Kaynak
- Open Library