Açıklama
This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.
Baskılar ve ISBN
- November 25, 2007
- McGraw-Hill · İngilizce · 592 sayfa
ISBN 9780071458290 - 2001
- McGraw-Hill · İngilizce · 579 sayfa
ISBN 0658001450 - 2008
- McGraw-Hill · İngilizce · 663 sayfa
ISBN 9780071458290 - 1994
- NTC Business Books · İngilizce · 654 sayfa
ISBN 0844235105
Künye
- Yazarlar
- Stone, Bob, Bob Stone, Ron Jacobs
- İlk yayın
- 1975
- Yayınevleri
- Crain Books, NTC Business Books, McGraw-Hill
- Sayfa (ortalama)
- 575
- Baskı sayısı
- 9
- Kaynak
- Open Library