
Açıklama
How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
Baskılar ve ISBN
- December 23, 1996
- Addison-Wesley Professional · İngilizce · 431 sayfa
ISBN 9780201880670 - 1997
- Addison-Wesley · İngilizce · 431 sayfa
ISBN 0201880679
Künye
- Yazarlar
- Ravi Kalakota, Andrew Whinston
- İlk yayın
- 1996
- Yayınevleri
- Addison-Wesley Professional, Addison-Wesley
- Sayfa (ortalama)
- 431
- Baskı sayısı
- 2
- Kaynak
- Open Library