Açıklama
Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Baskılar ve ISBN
- 2008
- Blackwell Pub. · İngilizce · 223 sayfa
ISBN 9781405140041 - 2009
- John Wiley & Sons, Ltd. · İngilizce
ISBN 9781444309508
Künye
- Yazar
- Kathryn McKelvey
- İlk yayın
- 2008
- Yayınevleri
- John Wiley & Sons, Ltd., Blackwell Pub.
- Sayfa (ortalama)
- 223
- Baskı sayısı
- 2
- Kaynak
- Open Library