Açıklama
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Baskılar ve ISBN
- March 22, 2004
- Prentice Hall · İngilizce · 800 sayfa
ISBN 9780131066250 - March 22, 2004
- Prentice Hall · İngilizce · 800 sayfa
ISBN 9780131066250 - 2003
- Prentice Hall · İngilizce · 771 sayfa
ISBN 0131001353 - 1977
- Publi-Union · Fransızca
ISBN 2857900090
Künye
- Yazar
- Philip Kotler
- İlk yayın
- 1973
- Yayınevleri
- Pearson Education International, Pearson Custom Pub, Publi Union, Pearson Prentice Hall, C.E. Poeschel Verlag
- Sayfa (ortalama)
- 784
- Baskı sayısı
- 66
- Kaynak
- Open Library