Principles of marketing

Açıklama

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

• Management
• Marketing
• open_syllabus_project
• Strategisch management
• Marketingmanagement
• Textbooks
• Manuels d'enseignement superieur
• Gestion
• Marketing, management
• Hf5415 .k636 2004

Baskılar ve ISBN

2011

Prentice Hall · 613 sayfa
ISBN 9780132167123

2010

Pearson Education, Limited · İngilizce · 744 sayfa
ISBN 9780132167369

2012

Pearson Education, Limited · İngilizce · 744 sayfa
ISBN 9780133130980

2013

Pearson Education, Limited · İngilizce · 720 sayfa
ISBN 9780133084047